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Coat of arms of São Roque

São Roque / SP

são-roquense 81,387 pop. (2026) Culture and historical heritageGastronomy
33%
Completeness of CBR Tourism Intelligence
Partial portrait
Territorial characterization IBGE · INEP · Atlas Brasil · INMET. Diagnostic context; not counted toward completeness
Population
81,387 pop.
IBGE (population estimate) · Ref. 07/2026
GDP
R$ 3.90 bn
IBGE (Municipal GDP) · Ref. 12/2022
GDP per capita
R$ 49,069.12
IBGE (Municipal GDP) · Ref. 12/2022
IDEB
not available
data not yet available
IDHM
0.768 · Alto
Atlas Brasil (UNDP/IPEA/FJP) · Ref. 12/2010
Climate
not available
data not yet available

Opportunities and investment

The read geared to those who want to invest · Investor · Trade

ⓘ Signals derived from public data, with an explicit formula: a signal, not a recommendation; nothing is estimated. Comparisons with peers and with the region come in when the group pages have enough base.

The municipality has 28 companies in mandatory-registration CADASTUR activities (art. 21 of Law 11,771/2008), per the Federal Revenue database, and 75 providers operating in CADASTUR in those activities. In total, 139 providers of all activities are operating in CADASTUR. Extraction of 07/2026.

What destination this is

Category in the Tourism Map
Tourist municipality
Source: Brazilian Tourism Map (MTur), 2025 cycle · Ref. 12/2025
Tourism region
Roteiro dos Bandeirantes
Source: Brazilian Tourism Map (MTur), 2025 cycle · Ref. 12/2025

Accessibility, logistics and connectivity

Distance to the state capital (straight line)
51 km
CapitalSão Paulo/SP
ⓘ Straight-line distance between municipal seats (IBGE coordinates); not road distance.
Source: IBGE (municipal seat coordinates) · Ref. 12/2022
Airports with scheduled flights in the state
Data not yet available
Data not yet available for this municipality.
Source: ANAC
Main access routes
Data not yet available
Main access routes not yet reported.
Source: Municipal management CBR

Demand and seasonality

Bus arrivals: trend and seasonality
Data not yet available
No registered arrivals series to compute a trend.
Source: Bus terminal CBR
Charter arrivals: trend and seasonality
3,695 passengers
Peak monthAug (697)
Lowest monthSep (182)
Months on record9
ⓘ Counted per leg: in charter travel the same group appears in arrivals and departures (round trip), which is why both figures match. CIET panel criterion; the ANTT panel counts single destinations.
Source: ANTT · Ref. 09/2026
Hotel occupancy rate
Data not yet available
Sin registros de ocupación en el período.
Source: Establecimientos de alojamiento CBR

Formalization of providers

Providers operating in CADASTUR
139 operating
ActivityOperatingRegistrations
Tour guides 73
Restaurants and similar 5454
Travel agencies 3033
Lodging 2224
Event organizers 1517
Specialized providers 910
Tourist transport 66
Theme parks 22
Water parks and leisure 11
Mandatory (art. 21), operating75
Companies in mandatory-registration CNAE codes (Federal Revenue)28
ⓘ "Operating" is the status reported in CADASTUR in the 12/2025 extraction of each activity. The 6 mandatory-registration activities are those of art. 21 of Law 11,771/2008: lodging, travel agencies, tourist transport, event organizers, theme parks and campsites. Tour guides also have mandatory registration, under Law 8,623/1993, and appear as registrations because the individual file has no activity status. Other activities have optional registration.
Source: CADASTUR (Ministry of Tourism) / Federal Revenue Service · Ref. 12/2025
Net tourism jobs
+53 net 2026
Hirings1,053
Dismissals1,000
Source: Novo CAGED, tourism activities · Ref. 07/2026
Company openings (12 months)
4 companies
Window09/2025 – 08/2026
Source: Federal Revenue Service · Ref. 08/2026
Average hiring wage (tourism)
R$ 2,352.53
Source: Novo CAGED · Ref. 07/2026

Public support and access to funding

Municipal Tourism Fund
Yes
Source: Self-declaration by the municipal management CBR · Ref. 09/2026
Tourism Master Plan (PDTur)
Data not yet available
Sin Plan Director de Turismo registrado.
Source: Secretaría de Turismo CBR
Providers eligible for FUNGETUR (operating in CADASTUR)
139 providers
ⓘ FUNGETUR (federal) is available to providers registered in CADASTUR.
Source: CADASTUR (Ministry of Tourism) · Ref. 07/2026