São Roque / SP
81,387 pop. (2026) Culture and historical heritageGastronomyRural tourism and agritourism são-roquense
Public data for São Roque, with source and date on every number. Updated on 04/11/2026.
Where to go in São Roque visitor guide on circuitobr.com.br (in Portuguese)
Territorial characterization
IBGE · INEP · Atlas Brasil. Diagnostic context; not counted toward completeness
Population
81,387 pop.
GDP
R$ 4.53 bn
GDP per capita 2023
R$ 57,024.90
IDEB
6.2 · anos iniciais
IDHM
0.768 · Alto
Economy and labor in São Roque
Formal employment, seasonality, companies and tax revenue linked to tourism
Formal employment in tourism activities
CBR Tourism Intelligence · Economic
Formal tourism jobs (CAGED)
+81 net
Hirings1,200
Dismissals1,119
Hirings of men536 (44.7%)
Hirings of women664 (55.3%)
Net balance, men+19
Net balance, women+62
Cumulative net 02/2022 to 08/2026 (change, not stock)+161
Source: Novo CAGED, tourism activities · Ref. 08/2026
Tourism employment: evolution (12 months)
Source: Novo CAGED, tourism activities · Sep/2025 to Aug/2026
View data
| Category | Hirings | Dismissals | Net |
|---|---|---|---|
| 09/2025 | 168 | 130 | 38 |
| 10/2025 | 156 | 132 | 24 |
| 11/2025 | 141 | 124 | 17 |
| 12/2025 | 115 | 161 | -46 |
| 01/2026 | 133 | 152 | -19 |
| 02/2026 | 140 | 128 | 12 |
| 03/2026 | 170 | 148 | 22 |
| 04/2026 | 146 | 166 | -20 |
| 05/2026 | 160 | 139 | 21 |
| 06/2026 | 164 | 123 | 41 |
| 07/2026 | 140 | 144 | -4 |
| 08/2026 | 147 | 119 | 28 |
Hiring profile
Average hiring wage (tourism)
R$ 2,349.88
Source: Novo CAGED · Ref. 08/2026
Age group (hirings × dismissals)
Source: Novo CAGED, tourism activities · Jan to Aug/2026
View data
| Category | Hirings | Dismissals |
|---|---|---|
| Ate 17 anos | 114 | 46 |
| 18 a 24 anos | 457 | 431 |
| 25 a 29 anos | 189 | 216 |
| 30 a 39 anos | 211 | 209 |
| 40 a 49 anos | 150 | 135 |
| 50 a 64 anos | 76 | 75 |
| 65 anos ou mais | 3 | 7 |
Hirings by education level
Source: Novo CAGED, tourism activities · Jan to Aug/2026
View data
| Category | Hirings |
|---|---|
| Analfabeto | 1 |
| Até 5ª Incompleto | 4 |
| 5ª Completo Fundamental | 3 |
| 6ª a 9ª Fundamental | 25 |
| Fundamental Completo | 43 |
| Médio Incompleto | 121 |
| Médio Completo | 931 |
| Superior Incompleto | 28 |
| Superior Completo | 38 |
| Doutorado | 1 |
| Pós-Graduação completa | 5 |
Hirings by wage band
Source: Novo CAGED, tourism activities · Jan to Aug/2026
View data
| Category | Hirings |
|---|---|
| Up to 1 MW | 74 |
| 1 to 1.5 MW | 647 |
| 1.5 to 2 MW | 382 |
| 2 to 3 MW | 75 |
| 3 to 5 MW | 10 |
| 5+ MW | 12 |
Seasonality: occupancy and arrivals
CBR Tourism Intelligence · Economic
Hotel occupancy rate
Data not yet available
No occupancy records in the period.
Source: Lodging establishments CBRCBR: CircuitoBR data (reported by the municipal administration or the platform inventory), not from an official body.
CBR Tourism Intelligence · Economic
Arrivals: bus terminals
Data not yet available
No flow records in the period.
Source: Bus terminal CBRCBR: CircuitoBR data (reported by the municipal administration or the platform inventory), not from an official body.
CBR Tourism Intelligence · Economic
Arrivals: airports
Data not yet available
No flow records in the period.
Source: ANAC
CBR Tourism Intelligence · Economic
Arrivals: charter
4,026 passengers
cumulative Jan to Sep/2026
Counted per leg: in charter travel the same group appears in arrivals and departures (round trip). CIET panel criterion; the ANTT panel counts single destinations.
Source: ANTT · Ref. 09/2026
Companies in tourism activities
Active companies in tourism activities (ACTs)
90 companies
CNAE codes of characteristic tourism activities.
Source: Federal Revenue Service · Ref. 04/2026
Company openings (12 months)
3 companies
Window11/2025 – 10/2026
Source: Federal Revenue Service · Ref. 10/2026
Active companies in tourism activities by size
Source: Federal Revenue Service · base of 04/2026
View data
| Category | Value |
|---|---|
| Small business | 21 |
| Others | 16 |
| Micro-enterprise | 53 |
Company openings per year
Source: Federal Revenue Service · 2017 to 2026 (through Jan)
View data
| Category | Openings |
|---|---|
| 2017 | 1 |
| 2018 | 4 |
| 2019 | 4 |
| 2020 | 1 |
| 2021 | 5 |
| 2022 | 10 |
| 2023 | 16 |
| 2024 | 5 |
| 2025 | 6 |
| 2026 (through Jan) | 2 |
Revenue and activity
Total ISS revenue
R$ 74.6 mn
Exact amountR$ 74,594,422.97
Cumulative01/2025 a 12/2025
The municipality’s total ISS (all activities), public under the Fiscal Responsibility Law.
Source: SICONFI/National Treasury, RREO Annex 03 · Ref. 12/2025
CBR Tourism Intelligence · Economic
ISS revenue (tourism)
🔒 Reported by the administration · publication not authorized
Reported by the municipal administration. Publication depends on acceptance of the current version of the Management Panel Terms of Use, which contains the authorization clause.
Source: Municipal Department of Finance CBRCBR: CircuitoBR data (reported by the municipal administration or the platform inventory), not from an official body. · Ref. 06/2026