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Coat of arms of São Paulo

São Paulo / SP

11,911,337 pop. (2026) paulistano

Public data for São Paulo, with source and date on every number. Updated on 04/11/2026.

Where to go in São Paulo visitor guide on circuitobr.com.br (in Portuguese)
33%
Completeness of CBR Tourism Intelligence
Partial portrait
Territorial characterization IBGE · INEP · Atlas Brasil. Diagnostic context; not counted toward completeness
Population
11,911,337 pop.
IBGE (population estimate) · Ref. 07/2026
GDP
R$ 1,066.83 bn
IBGE, Municipal GDP · Ref. 12/2023
GDP per capita 2023
R$ 93,156.23
IBGE, Municipal GDP · Ref. 12/2023
IDEB
6.2 · anos iniciais
INEP · Ref. 12/2025
IDHM
0.805 · Muito alto
Atlas Brasil (UNDP/IPEA/FJP) · Ref. 12/2010

Tourism in São Paulo

Registered offering, provider formalization, events and itineraries

City map

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Places Artists/attractions Cultural venues Municipality boundary (IBGE)

Live tourism offering

Total places

1,284 places
Source: CircuitoBR · Ref. 11/2026

Atrativos Turísticos

513 places
Source: CircuitoBR · Ref. 11/2026

Gastronomia

408 places
Source: CircuitoBR · Ref. 11/2026

Meios de Hospedagem

113 places
Source: CircuitoBR · Ref. 11/2026

Agências de Turismo

41 places
Source: CircuitoBR · Ref. 11/2026

Comércio e serviços de apoio

34 places
Source: CircuitoBR · Ref. 11/2026

Infraestrutura de apoio

8 places
Source: CircuitoBR · Ref. 11/2026

Other places (no category group)

167 places
Published places whose category is not linked to a category group.
Source: CircuitoBR · Ref. 11/2026

Offering by type

Source: CircuitoBR · as of 11/2026

View data
Offering by type
Category Value
Atrativos Turísticos 513
Gastronomia 408
Meios de Hospedagem 113
Agências de Turismo 41
Comércio e serviços de apoio 34
Infraestrutura de apoio 8

Formalization

Providers in CADASTUR

8,704 operating
base for Q3 2025
ActivityOperating
Travel agencies 5,441
Restaurants and similar 1,191
Event organizers 568
Tourist transport 485
Lodging 457
Specialized providers 290
Event infrastructure 156
Car rentals 43
Water parks and leisure 36
Theme parks 13
Show venues 12
Convention centers 9
Nautical tourism and fishing 2
Campsites 1
Tour guides 2,746 registrations

Mandatory-registration activities (art. 21 of Law 11,771/2008): 6,965 operating, against 0 companies in those activities in the Federal Revenue database (CNAE).

"Operating" is the status reported in CADASTUR in the base extraction.

Tour guides have mandatory registration under Law 8,623/1993 and get their own line, because the individual file has no activity status: the 2,746 are not counted in the total of 8,704.

Source: CADASTUR (Ministry of Tourism) / Federal Revenue Service

Events and product

Upcoming events on the agenda

Data not yet available
Nothing registered yet.
Source: CircuitoBR

Published itineraries

Data not yet available
Nothing registered yet.
Source: CircuitoBR
Where to go in São Paulo visitor guide on circuitobr.com.br (in Portuguese)