| Cidades
Coat of arms of São Paulo

São Paulo / SP

11,911,337 pop. (2026)
33%
Completeness of CBR Tourism Intelligence
Partial portrait
Territorial characterization IBGE · INEP · Atlas Brasil · INMET. Diagnostic context; not counted toward completeness
Population
11,911,337 pop.
IBGE (population estimate) · Ref. 07/2026
GDP
R$ 945.95 bn
IBGE (Municipal GDP) · Ref. 12/2022
GDP per capita
R$ 82,600.99
IBGE (Municipal GDP) · Ref. 12/2022
IDEB
not available
data not yet available
IDHM
0.805 · Muito alto
Atlas Brasil (UNDP/IPEA/FJP) · Ref. 12/2010
Climate
not available
data not yet available

Opportunities and investment

The read geared to those who want to invest · Investor · Trade

ⓘ Signals derived from public data, with an explicit formula: a signal, not a recommendation; nothing is estimated. Comparisons with peers and with the region come in when the group pages have enough base.

The municipality has 0 companies in mandatory-registration CADASTUR activities (art. 21 of Law 11,771/2008), per the Federal Revenue database, and 6,965 providers operating in CADASTUR in those activities. In total, 8,704 providers of all activities are operating in CADASTUR. Extraction of 07/2026.

What destination this is

Category in the Tourism Map
Tourist municipality
Source: Brazilian Tourism Map (MTur), 2025 cycle · Ref. 12/2025
Tourism region
Capital
Source: Brazilian Tourism Map (MTur), 2025 cycle · Ref. 12/2025

Accessibility, logistics and connectivity

Distance to the state capital (straight line)
It is the capital
ⓘ Straight-line distance between municipal seats (IBGE coordinates); not road distance.
Source: IBGE (municipal seat coordinates) · Ref. 12/2022
Airports with scheduled flights in the state
Data not yet available
Data not yet available for this municipality.
Source: ANAC
Main access routes
Data not yet available
Main access routes not yet reported.
Source: Municipal management CBR

Demand and seasonality

Bus arrivals: trend and seasonality
Data not yet available
No registered arrivals series to compute a trend.
Source: Bus terminal CBR
Charter arrivals: trend and seasonality
2,145,688 passengers
Peak monthJul (283,742)
Lowest monthSep (134,368)
Months on record9
ⓘ Counted per leg: in charter travel the same group appears in arrivals and departures (round trip), which is why both figures match. CIET panel criterion; the ANTT panel counts single destinations.
Source: ANTT · Ref. 09/2026
Hotel occupancy rate
Data not yet available
No occupancy records in the period.
Source: Lodging establishments CBR

Formalization of providers

Providers operating in CADASTUR
8,704 operating
ActivityOperatingRegistrations
Travel agencies 5,4415,743
Tour guides 2,746
Restaurants and similar 1,1911,207
Event organizers 568583
Tourist transport 485504
Lodging 457468
Specialized providers 290299
Event infrastructure 156159
Car rentals 4345
Water parks and leisure 3640
Theme parks 1314
Show venues 1212
Convention centers 99
Nautical tourism and fishing 22
Campsites 11
Mandatory (art. 21), operating6,965
Companies in mandatory-registration CNAE codes (Federal Revenue)0
ⓘ "Operating" is the status reported in CADASTUR in the 12/2025 extraction of each activity. The 6 mandatory-registration activities are those of art. 21 of Law 11,771/2008: lodging, travel agencies, tourist transport, event organizers, theme parks and campsites. Tour guides also have mandatory registration, under Law 8,623/1993, and appear as registrations because the individual file has no activity status. Other activities have optional registration.
Source: CADASTUR (Ministry of Tourism) / Federal Revenue Service · Ref. 12/2025
Net tourism jobs
+5,215 net 2026
Hirings127,437
Dismissals122,222
Source: Novo CAGED, tourism activities · Ref. 07/2026
Company openings (12 months)
Data not yet available
Company base not yet synced for this municipality.
Source: Federal Revenue Service
Average hiring wage (tourism)
R$ 2,449.64
Source: Novo CAGED · Ref. 07/2026

Public support and access to funding

Municipal Tourism Fund
Data not yet available
Not reported by the municipal management.
Source: Self-declaration by the municipal management CBR
Tourism Master Plan (PDTur)
Data not yet available
No Tourism Master Plan registered.
Source: Department of Tourism CBR
Providers eligible for FUNGETUR (operating in CADASTUR)
8,704 providers
ⓘ FUNGETUR (federal) is available to providers registered in CADASTUR.
Source: CADASTUR (Ministry of Tourism) · Ref. 07/2026