Várzea Paulista / SP
119,923 pop. (2026) Nature and ecotourismCulture and historical heritageBusiness and events varzino
Public data for Várzea Paulista, with source and date on every number. Updated on 05/11/2026.
Where to go in Várzea Paulista visitor guide on circuitobr.com.br (in Portuguese)
Territorial characterization
IBGE · INEP · Atlas Brasil. Diagnostic context; not counted toward completeness
Population
119,923 pop.
GDP
R$ 4.74 bn
GDP per capita 2023
R$ 40,908.88
IDEB
6.5 · anos iniciais
IDHM
0.759 · Alto
Economy and labor in Várzea Paulista
Formal employment, seasonality, companies and tax revenue linked to tourism
Formal employment in tourism activities
CBR Tourism Intelligence · Economic
Formal tourism jobs (CAGED)
+93 net
Hirings686
Dismissals593
Hirings of men499 (72.7%)
Hirings of women187 (27.3%)
Net balance, men+100
Net balance, women-7
Cumulative net 06/2021 to 08/2026 (change, not stock)+212
Source: Novo CAGED, tourism activities · Ref. 08/2026
Tourism employment: evolution (12 months)
Source: Novo CAGED, tourism activities · Sep/2025 to Aug/2026
View data
| Category | Hirings | Dismissals | Net |
|---|---|---|---|
| 09/2025 | 75 | 102 | -27 |
| 10/2025 | 65 | 61 | 4 |
| 11/2025 | 59 | 64 | -5 |
| 12/2025 | 75 | 52 | 23 |
| 01/2026 | 73 | 78 | -5 |
| 02/2026 | 100 | 73 | 27 |
| 03/2026 | 88 | 79 | 9 |
| 04/2026 | 68 | 64 | 4 |
| 05/2026 | 88 | 77 | 11 |
| 06/2026 | 101 | 76 | 25 |
| 07/2026 | 84 | 70 | 14 |
| 08/2026 | 84 | 76 | 8 |
Hiring profile
Average hiring wage (tourism)
R$ 2,804.80
Source: Novo CAGED · Ref. 08/2026
Age group (hirings × dismissals)
Source: Novo CAGED, tourism activities · Jan to Aug/2026
View data
| Category | Hirings | Dismissals |
|---|---|---|
| Ate 17 anos | 42 | 15 |
| 18 a 24 anos | 118 | 103 |
| 25 a 29 anos | 62 | 54 |
| 30 a 39 anos | 164 | 130 |
| 40 a 49 anos | 170 | 168 |
| 50 a 64 anos | 119 | 114 |
| 65 anos ou mais | 11 | 9 |
Hirings by education level
Source: Novo CAGED, tourism activities · Jan to Aug/2026
View data
| Category | Hirings |
|---|---|
| Analfabeto | 0 |
| Até 5ª Incompleto | 10 |
| 5ª Completo Fundamental | 6 |
| 6ª a 9ª Fundamental | 14 |
| Fundamental Completo | 93 |
| Médio Incompleto | 54 |
| Médio Completo | 479 |
| Superior Incompleto | 12 |
| Superior Completo | 16 |
| Mestrado | 0 |
| Pós-Graduação completa | 2 |
Hirings by wage band
Source: Novo CAGED, tourism activities · Jan to Aug/2026
View data
| Category | Hirings |
|---|---|
| Up to 1 MW | 19 |
| 1 to 1.5 MW | 200 |
| 1.5 to 2 MW | 162 |
| 2 to 3 MW | 291 |
| 3 to 5 MW | 13 |
| 5+ MW | 1 |
Seasonality: occupancy and arrivals
CBR Tourism Intelligence · Economic
Hotel occupancy rate
Data not yet available
No occupancy records in the period.
Source: Lodging establishments CBRCBR: CircuitoBR data (reported by the municipal administration or the platform inventory), not from an official body.
CBR Tourism Intelligence · Economic
Arrivals: bus terminals
Data not yet available
No flow records in the period.
Source: Bus terminal CBRCBR: CircuitoBR data (reported by the municipal administration or the platform inventory), not from an official body.
CBR Tourism Intelligence · Economic
Arrivals: airports
Not applicable to this municipality
Municipality without an airport.
Source: ANAC
CBR Tourism Intelligence · Economic
Arrivals: charter
4,855 passengers
cumulative Jan to Sep/2026
Counted per leg: in charter travel the same group appears in arrivals and departures (round trip). CIET panel criterion; the ANTT panel counts single destinations.
Source: ANTT · Ref. 09/2026
Companies in tourism activities
Active companies in tourism activities (ACTs)
32 companies
CNAE codes of characteristic tourism activities.
Source: Federal Revenue Service · Ref. 11/2025
Company openings (12 months)
1 company
Window11/2025 – 10/2026
Source: Federal Revenue Service · Ref. 10/2026
Active companies in tourism activities by size
Source: Federal Revenue Service · base of 11/2025
View data
| Category | Value |
|---|---|
| Micro-enterprise | 24 |
| Small business | 5 |
| Others | 3 |
Company openings per year
Source: Federal Revenue Service · 2018 to 2025
View data
| Category | Openings |
|---|---|
| 2018 | 3 |
| 2019 | 1 |
| 2020 | 1 |
| 2021 | 1 |
| 2022 | 5 |
| 2023 | 1 |
| 2024 | 2 |
| 2025 | 7 |
Revenue and activity
Total ISS revenue
R$ 26.3 mn
Exact amountR$ 26,260,905.52
Cumulative01/2025 a 12/2025
The municipality’s total ISS (all activities), public under the Fiscal Responsibility Law.
Source: SICONFI/National Treasury, RREO Annex 03 · Ref. 12/2025
CBR Tourism Intelligence · Economic
ISS revenue (tourism)
Data not yet available
No ISS entries in the year.
Source: Municipal Department of Finance CBRCBR: CircuitoBR data (reported by the municipal administration or the platform inventory), not from an official body.