Ubatuba / SP
97,541 pop. (2026) Sun and beachNature and ecotourismAdventure tourism ubatubano
Public data for Ubatuba, with source and date on every number. Updated on 05/11/2026.
Where to go in Ubatuba visitor guide on circuitobr.com.br (in Portuguese)
Territorial characterization
IBGE · INEP · Atlas Brasil. Diagnostic context; not counted toward completeness
Population
97,541 pop.
GDP
R$ 3.51 bn
GDP per capita 2023
R$ 37,716.51
IDEB
6.1 · anos iniciais
IDHM
0.751 · Alto
Economy and labor in Ubatuba
Formal employment, seasonality, companies and tax revenue linked to tourism
Formal employment in tourism activities
CBR Tourism Intelligence · Economic
Formal tourism jobs (CAGED)
-503 net
Hirings2,050
Dismissals2,553
Hirings of men897 (43.8%)
Hirings of women1,153 (56.2%)
Net balance, men-256
Net balance, women-247
Cumulative net 06/2022 to 08/2026 (change, not stock)-431
Source: Novo CAGED, tourism activities · Ref. 08/2026
Tourism employment: evolution (12 months)
Source: Novo CAGED, tourism activities · Sep/2025 to Aug/2026
View data
| Category | Hirings | Dismissals | Net |
|---|---|---|---|
| 09/2025 | 325 | 271 | 54 |
| 10/2025 | 384 | 268 | 116 |
| 11/2025 | 424 | 285 | 139 |
| 12/2025 | 474 | 323 | 151 |
| 01/2026 | 264 | 390 | -126 |
| 02/2026 | 241 | 360 | -119 |
| 03/2026 | 295 | 383 | -88 |
| 04/2026 | 297 | 323 | -26 |
| 05/2026 | 273 | 312 | -39 |
| 06/2026 | 197 | 240 | -43 |
| 07/2026 | 198 | 294 | -96 |
| 08/2026 | 285 | 251 | 34 |
Hiring profile
Average hiring wage (tourism)
R$ 1,989.68
Source: Novo CAGED · Ref. 08/2026
Age group (hirings × dismissals)
Source: Novo CAGED, tourism activities · Jan to Aug/2026
View data
| Category | Hirings | Dismissals |
|---|---|---|
| Ate 17 anos | 65 | 50 |
| 18 a 24 anos | 595 | 718 |
| 25 a 29 anos | 358 | 474 |
| 30 a 39 anos | 515 | 623 |
| 40 a 49 anos | 338 | 439 |
| 50 a 64 anos | 169 | 232 |
| 65 anos ou mais | 10 | 17 |
Hirings by education level
Source: Novo CAGED, tourism activities · Jan to Aug/2026
View data
| Category | Hirings |
|---|---|
| Analfabeto | 3 |
| Até 5ª Incompleto | 10 |
| 5ª Completo Fundamental | 12 |
| 6ª a 9ª Fundamental | 36 |
| Fundamental Completo | 54 |
| Médio Incompleto | 94 |
| Médio Completo | 1,734 |
| Superior Incompleto | 43 |
| Superior Completo | 59 |
| Pós-Graduação completa | 5 |
Hirings by wage band
Source: Novo CAGED, tourism activities · Jan to Aug/2026
View data
| Category | Hirings |
|---|---|
| Up to 1 MW | 20 |
| 1 to 1.5 MW | 1,860 |
| 1.5 to 2 MW | 138 |
| 2 to 3 MW | 27 |
| 3 to 5 MW | 3 |
| 5+ MW | 2 |
Seasonality: occupancy and arrivals
CBR Tourism Intelligence · Economic
Hotel occupancy rate
Data not yet available
No occupancy records in the period.
Source: Lodging establishments CBRCBR: CircuitoBR data (reported by the municipal administration or the platform inventory), not from an official body.
CBR Tourism Intelligence · Economic
Arrivals: bus terminals
Data not yet available
No flow records in the period.
Source: Bus terminal CBRCBR: CircuitoBR data (reported by the municipal administration or the platform inventory), not from an official body.
CBR Tourism Intelligence · Economic
Arrivals: airports
Not applicable to this municipality
Municipality without an airport.
Source: ANAC
CBR Tourism Intelligence · Economic
Arrivals: charter
70,928 passengers
cumulative Jan to Sep/2026
Counted per leg: in charter travel the same group appears in arrivals and departures (round trip). CIET panel criterion; the ANTT panel counts single destinations.
Source: ANTT · Ref. 09/2026
Companies in tourism activities
Active companies in tourism activities (ACTs)
50 companies
CNAE codes of characteristic tourism activities.
Source: Federal Revenue Service · Ref. 03/2026
Company openings (12 months)
0 companies
Window11/2025 – 10/2026
Source: Federal Revenue Service · Ref. 10/2026
Active companies in tourism activities by size
Source: Federal Revenue Service · base of 03/2026
View data
| Category | Value |
|---|---|
| Small business | 17 |
| Micro-enterprise | 30 |
| Others | 3 |
Company openings per year
Source: Federal Revenue Service · 2018 to 2025
View data
| Category | Openings |
|---|---|
| 2018 | 1 |
| 2019 | 1 |
| 2020 | 2 |
| 2021 | 1 |
| 2022 | 3 |
| 2023 | 5 |
| 2024 | 4 |
| 2025 | 3 |
Revenue and activity
Total ISS revenue
R$ 45.9 mn
Exact amountR$ 45,872,721.69
Cumulative01/2025 a 12/2025
The municipality’s total ISS (all activities), public under the Fiscal Responsibility Law.
Source: SICONFI/National Treasury, RREO Annex 03 · Ref. 12/2025
CBR Tourism Intelligence · Economic
ISS revenue (tourism)
Data not yet available
No ISS entries in the year.
Source: Municipal Department of Finance CBRCBR: CircuitoBR data (reported by the municipal administration or the platform inventory), not from an official body.