São João da Boa Vista / SP
96,365 pop. (2026) Culture and historical heritageBusiness and eventsGastronomy são-joanense
Public data for São João da Boa Vista, with source and date on every number. Updated on 04/11/2026.
Where to go in São João da Boa Vista visitor guide on circuitobr.com.br (in Portuguese)
Territorial characterization
IBGE · INEP · Atlas Brasil. Diagnostic context; not counted toward completeness
Population
96,365 pop.
GDP
R$ 5.01 bn
GDP per capita 2023
R$ 54,147.42
IDEB
6.8 · anos iniciais
IDHM
0.797 · Alto
Economy and labor in São João da Boa Vista
Formal employment, seasonality, companies and tax revenue linked to tourism
Formal employment in tourism activities
CBR Tourism Intelligence · Economic
Formal tourism jobs (CAGED)
+49 net
Hirings430
Dismissals381
Hirings of men162 (37.7%)
Hirings of women268 (62.3%)
Net balance, men+23
Net balance, women+26
Cumulative net 02/2024 to 08/2026 (change, not stock)+36
Source: Novo CAGED, tourism activities · Ref. 08/2026
Tourism employment: evolution (12 months)
Source: Novo CAGED, tourism activities · Sep/2025 to Aug/2026
View data
| Category | Hirings | Dismissals | Net |
|---|---|---|---|
| 09/2025 | 47 | 41 | 6 |
| 10/2025 | 58 | 47 | 11 |
| 11/2025 | 51 | 49 | 2 |
| 12/2025 | 36 | 44 | -8 |
| 01/2026 | 51 | 50 | 1 |
| 02/2026 | 72 | 48 | 24 |
| 03/2026 | 60 | 50 | 10 |
| 04/2026 | 50 | 51 | -1 |
| 05/2026 | 46 | 47 | -1 |
| 06/2026 | 50 | 37 | 13 |
| 07/2026 | 47 | 51 | -4 |
| 08/2026 | 54 | 47 | 7 |
Hiring profile
Average hiring wage (tourism)
R$ 2,005.75
Source: Novo CAGED · Ref. 08/2026
Age group (hirings × dismissals)
Source: Novo CAGED, tourism activities · Jan to Aug/2026
View data
| Category | Hirings | Dismissals |
|---|---|---|
| Ate 17 anos | 11 | 7 |
| 18 a 24 anos | 132 | 116 |
| 25 a 29 anos | 63 | 64 |
| 30 a 39 anos | 95 | 95 |
| 40 a 49 anos | 73 | 60 |
| 50 a 64 anos | 47 | 36 |
| 65 anos ou mais | 9 | 3 |
Hirings by education level
Source: Novo CAGED, tourism activities · Jan to Aug/2026
View data
| Category | Hirings |
|---|---|
| Analfabeto | 0 |
| Até 5ª Incompleto | 5 |
| 5ª Completo Fundamental | 4 |
| 6ª a 9ª Fundamental | 10 |
| Fundamental Completo | 23 |
| Médio Incompleto | 49 |
| Médio Completo | 316 |
| Superior Incompleto | 4 |
| Superior Completo | 18 |
| Pós-Graduação completa | 1 |
Hirings by wage band
Source: Novo CAGED, tourism activities · Jan to Aug/2026
View data
| Category | Hirings |
|---|---|
| Up to 1 MW | 26 |
| 1 to 1.5 MW | 309 |
| 1.5 to 2 MW | 92 |
| 2 to 3 MW | 3 |
| 3 to 5 MW | 0 |
| 5+ MW | 0 |
Seasonality: occupancy and arrivals
CBR Tourism Intelligence · Economic
Hotel occupancy rate
Data not yet available
No occupancy records in the period.
Source: Lodging establishments CBRCBR: CircuitoBR data (reported by the municipal administration or the platform inventory), not from an official body.
CBR Tourism Intelligence · Economic
Arrivals: bus terminals
Data not yet available
No flow records in the period.
Source: Bus terminal CBRCBR: CircuitoBR data (reported by the municipal administration or the platform inventory), not from an official body.
CBR Tourism Intelligence · Economic
Arrivals: airports
Not applicable to this municipality
Municipality without an airport.
Source: ANAC
CBR Tourism Intelligence · Economic
Arrivals: charter
17,906 passengers
cumulative Jan to Sep/2026
Counted per leg: in charter travel the same group appears in arrivals and departures (round trip). CIET panel criterion; the ANTT panel counts single destinations.
Source: ANTT · Ref. 09/2026
Companies in tourism activities
Active companies in tourism activities (ACTs)
Data not yet available
Company base not yet synced for this municipality.
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CNAE codes of characteristic tourism activities.
Source: Federal Revenue Service
Company openings (12 months)
Data not yet available
Company base not yet synced for this municipality.
Source: Federal Revenue Service
Revenue and activity
Total ISS revenue
R$ 47.9 mn
Exact amountR$ 47,949,073.98
Cumulative01/2025 a 12/2025
The municipality’s total ISS (all activities), public under the Fiscal Responsibility Law.
Source: SICONFI/National Treasury, RREO Annex 03 · Ref. 12/2025
CBR Tourism Intelligence · Economic
ISS revenue (tourism)
Data not yet available
No ISS entries in the year.
Source: Municipal Department of Finance CBRCBR: CircuitoBR data (reported by the municipal administration or the platform inventory), not from an official body.