São Carlos / SP
267,441 pop. (2026) Culture and historical heritageBusiness and eventsHealth and wellness tourism são-carlense
Public data for São Carlos, with source and date on every number. Updated on 07/11/2026.
Where to go in São Carlos visitor guide on circuitobr.com.br (in Portuguese)
Territorial characterization
IBGE · INEP · Atlas Brasil. Diagnostic context; not counted toward completeness
Population
267,441 pop.
GDP
R$ 18.39 bn
GDP per capita 2023
R$ 72,146.03
IDEB
7.1 · anos iniciais
IDHM
0.805 · Muito alto
Economy and labor in São Carlos
Formal employment, seasonality, companies and tax revenue linked to tourism
Formal employment in tourism activities
CBR Tourism Intelligence · Economic
Formal tourism jobs (CAGED)
+124 net
Hirings2,106
Dismissals1,982
Hirings of men728 (34.6%)
Hirings of women1,378 (65.4%)
Net balance, men+6
Net balance, women+118
Cumulative net 09/2022 to 09/2026 (change, not stock)+72
Source: Novo CAGED, tourism activities · Ref. 09/2026
Tourism employment: evolution (12 months)
Source: Novo CAGED, tourism activities · Oct/2025 to Sep/2026
View data
| Category | Hirings | Dismissals | Net |
|---|---|---|---|
| 10/2025 | 227 | 233 | -6 |
| 11/2025 | 188 | 191 | -3 |
| 12/2025 | 198 | 296 | -98 |
| 01/2026 | 212 | 240 | -28 |
| 02/2026 | 297 | 205 | 92 |
| 03/2026 | 280 | 247 | 33 |
| 04/2026 | 207 | 240 | -33 |
| 05/2026 | 251 | 228 | 23 |
| 06/2026 | 193 | 196 | -3 |
| 07/2026 | 206 | 196 | 10 |
| 08/2026 | 229 | 218 | 11 |
| 09/2026 | 231 | 212 | 19 |
Hiring profile
Average hiring wage (tourism)
R$ 2,209.50
Source: Novo CAGED · Ref. 09/2026
Age group (hirings × dismissals)
Source: Novo CAGED, tourism activities · Jan to Sep/2026
View data
| Category | Hirings | Dismissals |
|---|---|---|
| Ate 17 anos | 53 | 37 |
| 18 a 24 anos | 716 | 658 |
| 25 a 29 anos | 368 | 334 |
| 30 a 39 anos | 444 | 470 |
| 40 a 49 anos | 343 | 316 |
| 50 a 64 anos | 177 | 161 |
| 65 anos ou mais | 5 | 6 |
Hirings by education level
Source: Novo CAGED, tourism activities · Jan to Sep/2026
View data
| Category | Hirings |
|---|---|
| Analfabeto | 9 |
| Até 5ª Incompleto | 13 |
| 5ª Completo Fundamental | 7 |
| 6ª a 9ª Fundamental | 50 |
| Fundamental Completo | 257 |
| Médio Incompleto | 169 |
| Médio Completo | 1,469 |
| Superior Incompleto | 58 |
| Superior Completo | 71 |
| Doutorado | 0 |
| Pós-Graduação completa | 3 |
Hirings by wage band
Source: Novo CAGED, tourism activities · Jan to Sep/2026
View data
| Category | Hirings |
|---|---|
| Up to 1 MW | 92 |
| 1 to 1.5 MW | 1,710 |
| 1.5 to 2 MW | 250 |
| 2 to 3 MW | 41 |
| 3 to 5 MW | 12 |
| 5+ MW | 1 |
Seasonality: occupancy and arrivals
CBR Tourism Intelligence · Economic
Hotel occupancy rate
Data not yet available
No occupancy records in the period.
Source: Lodging establishments CBRCBR: CircuitoBR data (reported by the municipal administration or the platform inventory), not from an official body.
CBR Tourism Intelligence · Economic
Arrivals: bus terminals
Data not yet available
No flow records in the period.
Source: Bus terminal CBRCBR: CircuitoBR data (reported by the municipal administration or the platform inventory), not from an official body.
CBR Tourism Intelligence · Economic
Arrivals: airports
Not applicable to this municipality
Municipality without an airport.
Source: ANAC
CBR Tourism Intelligence · Economic
Arrivals: charter
7,636 passengers
cumulative Jan to Sep/2026
Counted per leg: in charter travel the same group appears in arrivals and departures (round trip). CIET panel criterion; the ANTT panel counts single destinations.
Source: ANTT · Ref. 09/2026
Companies in tourism activities
Active companies in tourism activities (ACTs)
Data not yet available
Company base not yet synced for this municipality.
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CNAE codes of characteristic tourism activities.
Source: Federal Revenue Service
Company openings (12 months)
Data not yet available
Company base not yet synced for this municipality.
Source: Federal Revenue Service
Revenue and activity
Total ISS revenue
R$ 245.0 mn
Exact amountR$ 244,975,824.59
Cumulative01/2025 a 12/2025
The municipality’s total ISS (all activities), public under the Fiscal Responsibility Law.
Source: SICONFI/National Treasury, RREO Annex 03 · Ref. 12/2025
CBR Tourism Intelligence · Economic
ISS revenue (tourism)
Data not yet available
No ISS entries in the year.
Source: Municipal Department of Finance CBRCBR: CircuitoBR data (reported by the municipal administration or the platform inventory), not from an official body.