Itu / SP
175,483 pop. (2026) Nature and ecotourismCulture and historical heritageRural tourism and agritourism ituano
Public data for Itu, with source and date on every number. Updated on 04/11/2026.
Where to go in Itu visitor guide on circuitobr.com.br (in Portuguese)
Territorial characterization
IBGE · INEP · Atlas Brasil. Diagnostic context; not counted toward completeness
Population
175,483 pop.
GDP
R$ 14.01 bn
GDP per capita 2023
R$ 83,288.93
IDEB
6.5 · anos iniciais
IDHM
0.773 · Alto
Economy and labor in Itu
Formal employment, seasonality, companies and tax revenue linked to tourism
Formal employment in tourism activities
CBR Tourism Intelligence · Economic
Formal tourism jobs (CAGED)
+136 net
Hirings1,798
Dismissals1,662
Hirings of men925 (51.4%)
Hirings of women873 (48.6%)
Net balance, men+116
Net balance, women+20
Cumulative net 11/2020 to 08/2026 (change, not stock)+291
Source: Novo CAGED, tourism activities · Ref. 08/2026
Tourism employment: evolution (12 months)
Source: Novo CAGED, tourism activities · Sep/2025 to Aug/2026
View data
| Category | Hirings | Dismissals | Net |
|---|---|---|---|
| 09/2025 | 297 | 208 | 89 |
| 10/2025 | 244 | 311 | -67 |
| 11/2025 | 201 | 167 | 34 |
| 12/2025 | 153 | 215 | -62 |
| 01/2026 | 153 | 208 | -55 |
| 02/2026 | 242 | 176 | 66 |
| 03/2026 | 261 | 247 | 14 |
| 04/2026 | 217 | 230 | -13 |
| 05/2026 | 209 | 203 | 6 |
| 06/2026 | 205 | 194 | 11 |
| 07/2026 | 260 | 185 | 75 |
| 08/2026 | 251 | 219 | 32 |
Hiring profile
Average hiring wage (tourism)
R$ 2,389.14
Source: Novo CAGED · Ref. 08/2026
Age group (hirings × dismissals)
Source: Novo CAGED, tourism activities · Jan to Aug/2026
View data
| Category | Hirings | Dismissals |
|---|---|---|
| Ate 17 anos | 119 | 68 |
| 18 a 24 anos | 547 | 532 |
| 25 a 29 anos | 236 | 249 |
| 30 a 39 anos | 407 | 358 |
| 40 a 49 anos | 304 | 277 |
| 50 a 64 anos | 170 | 163 |
| 65 anos ou mais | 15 | 15 |
Hirings by education level
Source: Novo CAGED, tourism activities · Jan to Aug/2026
View data
| Category | Hirings |
|---|---|
| Analfabeto | 18 |
| Até 5ª Incompleto | 9 |
| 5ª Completo Fundamental | 8 |
| 6ª a 9ª Fundamental | 45 |
| Fundamental Completo | 134 |
| Médio Incompleto | 243 |
| Médio Completo | 1,191 |
| Superior Incompleto | 50 |
| Superior Completo | 97 |
| Pós-Graduação completa | 3 |
Hirings by wage band
Source: Novo CAGED, tourism activities · Jan to Aug/2026
View data
| Category | Hirings |
|---|---|
| Up to 1 MW | 124 |
| 1 to 1.5 MW | 1,130 |
| 1.5 to 2 MW | 336 |
| 2 to 3 MW | 140 |
| 3 to 5 MW | 47 |
| 5+ MW | 21 |
Seasonality: occupancy and arrivals
CBR Tourism Intelligence · Economic
Hotel occupancy rate
Data not yet available
No occupancy records in the period.
Source: Lodging establishments CBRCBR: CircuitoBR data (reported by the municipal administration or the platform inventory), not from an official body.
CBR Tourism Intelligence · Economic
Arrivals: bus terminals
Data not yet available
No flow records in the period.
Source: Bus terminal CBRCBR: CircuitoBR data (reported by the municipal administration or the platform inventory), not from an official body.
CBR Tourism Intelligence · Economic
Arrivals: airports
Not applicable to this municipality
Municipality without an airport.
Source: ANAC
CBR Tourism Intelligence · Economic
Arrivals: charter
12,986 passengers
cumulative Jan to Sep/2026
Counted per leg: in charter travel the same group appears in arrivals and departures (round trip). CIET panel criterion; the ANTT panel counts single destinations.
Source: ANTT · Ref. 09/2026
Companies in tourism activities
Active companies in tourism activities (ACTs)
391 companies
CNAE codes of characteristic tourism activities.
Source: Federal Revenue Service · Ref. 10/2026
Company openings (12 months)
63 companies
Window11/2025 – 10/2026
Source: Federal Revenue Service · Ref. 10/2026
Active companies in tourism activities by size
Source: Federal Revenue Service · base of 10/2026
View data
| Category | Value |
|---|---|
| Others | 35 |
| Micro-enterprise | 305 |
| Small business | 51 |
Company openings per year
Source: Federal Revenue Service · 2017 to 2026 (through Oct)
View data
| Category | Openings |
|---|---|
| 2017 | 11 |
| 2018 | 9 |
| 2019 | 14 |
| 2020 | 16 |
| 2021 | 16 |
| 2022 | 23 |
| 2023 | 26 |
| 2024 | 33 |
| 2025 | 58 |
| 2026 (through Oct) | 53 |
Revenue and activity
Total ISS revenue
R$ 167.4 mn
Exact amountR$ 167,387,349.53
Cumulative01/2025 a 12/2025
The municipality’s total ISS (all activities), public under the Fiscal Responsibility Law.
Source: SICONFI/National Treasury, RREO Annex 03 · Ref. 12/2025
CBR Tourism Intelligence · Economic
ISS revenue (tourism)
🔒 Reported by the administration · publication not authorized
Reported by the municipal administration. Publication depends on acceptance of the current version of the Management Panel Terms of Use, which contains the authorization clause.
Source: Municipal Department of Finance CBRCBR: CircuitoBR data (reported by the municipal administration or the platform inventory), not from an official body. · Ref. 08/2026