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Coat of arms of Itatiba

Itatiba / SP

127,729 pop. (2026) Business and eventsRural tourism and agritourismCulture and historical heritage itatibense

Public data for Itatiba, with source and date on every number. Updated on 04/11/2026.

Where to go in Itatiba visitor guide on circuitobr.com.br (in Portuguese)
29%
Completeness of CBR Tourism Intelligence
Partial portrait
Territorial characterization IBGE · INEP · Atlas Brasil. Diagnostic context; not counted toward completeness
Population
127,729 pop.
IBGE (population estimate) · Ref. 07/2026
GDP
R$ 10.33 bn
IBGE, Municipal GDP · Ref. 12/2023
GDP per capita 2023
R$ 84,936.81
IBGE, Municipal GDP · Ref. 12/2023
IDEB
7.2 · anos iniciais
INEP · Ref. 12/2025
IDHM
0.778 · Alto
Atlas Brasil (UNDP/IPEA/FJP) · Ref. 12/2010

Economy and labor in Itatiba

Formal employment, seasonality, companies and tax revenue linked to tourism

Formal employment in tourism activities

CBR Tourism Intelligence · Economic

Formal tourism jobs (CAGED)

+67 net
Hirings812
Dismissals745
Hirings of men349 (43.0%)
Hirings of women463 (57.0%)
Net balance, men+36
Net balance, women+31
Cumulative net 03/2020 to 08/2026 (change, not stock)+74
Source: Novo CAGED, tourism activities · Ref. 08/2026

Tourism employment: evolution (12 months)

Source: Novo CAGED, tourism activities · Sep/2025 to Aug/2026

View data
Tourism employment: evolution (12 months)
Category HiringsDismissalsNet
09/2025 8292-10
10/2025 93858
11/2025 7379-6
12/2025 5877-19
01/2026 9093-3
02/2026 1189820
03/2026 97102-5
04/2026 1179423
05/2026 1057926
06/2026 9596-1
07/2026 938310
08/2026 97100-3

Hiring profile

Average hiring wage (tourism)

R$ 2,943.55
Source: Novo CAGED · Ref. 08/2026

Age group (hirings × dismissals)

Source: Novo CAGED, tourism activities · Jan to Aug/2026

View data
Age group (hirings × dismissals)
Category HiringsDismissals
Ate 17 anos 6233
18 a 24 anos 320300
25 a 29 anos 125127
30 a 39 anos 156137
40 a 49 anos 9294
50 a 64 anos 5452
65 anos ou mais 32

Hirings by education level

Source: Novo CAGED, tourism activities · Jan to Aug/2026

View data
Hirings by education level
Category Hirings
Analfabeto 13
Até 5ª Incompleto 19
5ª Completo Fundamental 6
6ª a 9ª Fundamental 44
Fundamental Completo 52
Médio Incompleto 132
Médio Completo 490
Superior Incompleto 37
Superior Completo 17
Mestrado 0
Doutorado 1
Pós-Graduação completa 1

Hirings by wage band

Source: Novo CAGED, tourism activities · Jan to Aug/2026

View data
Hirings by wage band
Category Hirings
Up to 1 MW 29
1 to 1.5 MW 608
1.5 to 2 MW 122
2 to 3 MW 44
3 to 5 MW 6
5+ MW 3

Seasonality: occupancy and arrivals

CBR Tourism Intelligence · Economic

Hotel occupancy rate

Data not yet available
No occupancy records in the period.
Source: Lodging establishments CBRCBR: CircuitoBR data (reported by the municipal administration or the platform inventory), not from an official body.
CBR Tourism Intelligence · Economic

Arrivals: bus terminals

Data not yet available
No flow records in the period.
Source: Bus terminal CBRCBR: CircuitoBR data (reported by the municipal administration or the platform inventory), not from an official body.
CBR Tourism Intelligence · Economic

Arrivals: airports

Not applicable to this municipality
Municipality without an airport.
Source: ANAC
CBR Tourism Intelligence · Economic

Arrivals: charter

3,250 passengers
cumulative Jan to Sep/2026
Counted per leg: in charter travel the same group appears in arrivals and departures (round trip). CIET panel criterion; the ANTT panel counts single destinations.
Source: ANTT · Ref. 09/2026

Companies in tourism activities

Active companies in tourism activities (ACTs)

Data not yet available
Company base not yet synced for this municipality.
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CNAE codes of characteristic tourism activities.
Source: Federal Revenue Service

Company openings (12 months)

Data not yet available
Company base not yet synced for this municipality.
Source: Federal Revenue Service

Revenue and activity

Total ISS revenue

R$ 85.7 mn
Exact amountR$ 85,698,673.19
Cumulative01/2025 a 12/2025
The municipality’s total ISS (all activities), public under the Fiscal Responsibility Law.
Source: SICONFI/National Treasury, RREO Annex 03 · Ref. 12/2025
CBR Tourism Intelligence · Economic

ISS revenue (tourism)

Data not yet available
No ISS entries in the year.
Source: Municipal Department of Finance CBRCBR: CircuitoBR data (reported by the municipal administration or the platform inventory), not from an official body.