Diadema / SP
403,802 pop. (2026) diademense
Public data for Diadema, with source and date on every number. Updated on 04/11/2026.
Where to go in Diadema visitor guide on circuitobr.com.br (in Portuguese)
Territorial characterization
IBGE · INEP · Atlas Brasil. Diagnostic context; not counted toward completeness
Population
403,802 pop.
GDP
R$ 21.23 bn
GDP per capita 2023
R$ 53,985.47
IDEB
6.9 · anos iniciais
IDHM
0.757 · Alto
Economy and labor in Diadema
Formal employment, seasonality, companies and tax revenue linked to tourism
Formal employment in tourism activities
CBR Tourism Intelligence · Economic
Formal tourism jobs (CAGED)
+86 net
Hirings1,178
Dismissals1,092
Hirings of men569 (48.3%)
Hirings of women609 (51.7%)
Net balance, men+48
Net balance, women+38
Cumulative net 10/2020 to 08/2026 (change, not stock)+151
Source: Novo CAGED, tourism activities · Ref. 08/2026
Tourism employment: evolution (12 months)
Source: Novo CAGED, tourism activities · Sep/2025 to Aug/2026
View data
| Category | Hirings | Dismissals | Net |
|---|---|---|---|
| 09/2025 | 132 | 129 | 3 |
| 10/2025 | 133 | 166 | -33 |
| 11/2025 | 117 | 103 | 14 |
| 12/2025 | 135 | 104 | 31 |
| 01/2026 | 127 | 124 | 3 |
| 02/2026 | 162 | 121 | 41 |
| 03/2026 | 174 | 117 | 57 |
| 04/2026 | 128 | 146 | -18 |
| 05/2026 | 156 | 125 | 31 |
| 06/2026 | 154 | 149 | 5 |
| 07/2026 | 146 | 189 | -43 |
| 08/2026 | 131 | 121 | 10 |
Hiring profile
Average hiring wage (tourism)
R$ 2,347.41
Source: Novo CAGED · Ref. 08/2026
Age group (hirings × dismissals)
Source: Novo CAGED, tourism activities · Jan to Aug/2026
View data
| Category | Hirings | Dismissals |
|---|---|---|
| Ate 17 anos | 79 | 35 |
| 18 a 24 anos | 444 | 409 |
| 25 a 29 anos | 150 | 172 |
| 30 a 39 anos | 201 | 192 |
| 40 a 49 anos | 166 | 149 |
| 50 a 64 anos | 134 | 119 |
| 65 anos ou mais | 4 | 16 |
Hirings by education level
Source: Novo CAGED, tourism activities · Jan to Aug/2026
View data
| Category | Hirings |
|---|---|
| Analfabeto | 8 |
| Até 5ª Incompleto | 10 |
| 5ª Completo Fundamental | 11 |
| 6ª a 9ª Fundamental | 46 |
| Fundamental Completo | 103 |
| Médio Incompleto | 121 |
| Médio Completo | 830 |
| Superior Incompleto | 28 |
| Superior Completo | 19 |
| Mestrado | 1 |
| Pós-Graduação completa | 1 |
Hirings by wage band
Source: Novo CAGED, tourism activities · Jan to Aug/2026
View data
| Category | Hirings |
|---|---|
| Up to 1 MW | 52 |
| 1 to 1.5 MW | 794 |
| 1.5 to 2 MW | 151 |
| 2 to 3 MW | 152 |
| 3 to 5 MW | 28 |
| 5+ MW | 1 |
Seasonality: occupancy and arrivals
CBR Tourism Intelligence · Economic
Hotel occupancy rate
Data not yet available
No occupancy records in the period.
Source: Lodging establishments CBRCBR: CircuitoBR data (reported by the municipal administration or the platform inventory), not from an official body.
CBR Tourism Intelligence · Economic
Arrivals: bus terminals
Data not yet available
No flow records in the period.
Source: Bus terminal CBRCBR: CircuitoBR data (reported by the municipal administration or the platform inventory), not from an official body.
CBR Tourism Intelligence · Economic
Arrivals: airports
Not applicable to this municipality
Municipality without an airport.
Source: ANAC
CBR Tourism Intelligence · Economic
Arrivals: charter
21,410 passengers
cumulative Jan to Sep/2026
Counted per leg: in charter travel the same group appears in arrivals and departures (round trip). CIET panel criterion; the ANTT panel counts single destinations.
Source: ANTT · Ref. 09/2026
Companies in tourism activities
Active companies in tourism activities (ACTs)
Data not yet available
Company base not yet synced for this municipality.
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CNAE codes of characteristic tourism activities.
Source: Federal Revenue Service
Company openings (12 months)
Data not yet available
Company base not yet synced for this municipality.
Source: Federal Revenue Service
Revenue and activity
Total ISS revenue
R$ 163.4 mn
Exact amountR$ 163,381,194.37
Cumulative01/2025 a 12/2025
The municipality’s total ISS (all activities), public under the Fiscal Responsibility Law.
Source: SICONFI/National Treasury, RREO Annex 03 · Ref. 12/2025
CBR Tourism Intelligence · Economic
ISS revenue (tourism)
Data not yet available
Municipality without a linked client.
Source: Department of Finance CBRCBR: CircuitoBR data (reported by the municipal administration or the platform inventory), not from an official body.