Santa Maria / RS
282,397 pop. (2026) santa-mariense
Public data for Santa Maria, with source and date on every number. Updated on 05/11/2026.
Territorial characterization
IBGE · INEP · Atlas Brasil. Diagnostic context; not counted toward completeness
Population
282,397 pop.
GDP
R$ 10.93 bn
GDP per capita 2023
R$ 40,230.46
IDEB
5.9 · anos iniciais
IDHM
0.784 · Alto
Economy and labor in Santa Maria
Formal employment, seasonality, companies and tax revenue linked to tourism
Formal employment in tourism activities
CBR Tourism Intelligence · Economic
Formal tourism jobs (CAGED)
+41 net
Hirings1,603
Dismissals1,562
Hirings of men733 (45.7%)
Hirings of women870 (54.3%)
Net balance, men+58
Net balance, women-17
Cumulative net 02/2024 to 08/2026 (change, not stock)-97
Source: Novo CAGED, tourism activities · Ref. 08/2026
Tourism employment: evolution (12 months)
Source: Novo CAGED, tourism activities · Sep/2025 to Aug/2026
View data
| Category | Hirings | Dismissals | Net |
|---|---|---|---|
| 09/2025 | 213 | 209 | 4 |
| 10/2025 | 231 | 207 | 24 |
| 11/2025 | 157 | 190 | -33 |
| 12/2025 | 169 | 264 | -95 |
| 01/2026 | 178 | 195 | -17 |
| 02/2026 | 171 | 174 | -3 |
| 03/2026 | 320 | 262 | 58 |
| 04/2026 | 216 | 190 | 26 |
| 05/2026 | 180 | 208 | -28 |
| 06/2026 | 202 | 183 | 19 |
| 07/2026 | 160 | 170 | -10 |
| 08/2026 | 176 | 180 | -4 |
Hiring profile
Average hiring wage (tourism)
R$ 1,846.67
Source: Novo CAGED · Ref. 08/2026
Age group (hirings × dismissals)
Source: Novo CAGED, tourism activities · Jan to Aug/2026
View data
| Category | Hirings | Dismissals |
|---|---|---|
| Ate 17 anos | 42 | 16 |
| 18 a 24 anos | 498 | 468 |
| 25 a 29 anos | 303 | 322 |
| 30 a 39 anos | 367 | 363 |
| 40 a 49 anos | 233 | 239 |
| 50 a 64 anos | 151 | 142 |
| 65 anos ou mais | 9 | 12 |
Hirings by education level
Source: Novo CAGED, tourism activities · Jan to Aug/2026
View data
| Category | Hirings |
|---|---|
| Analfabeto | 1 |
| Até 5ª Incompleto | 5 |
| 5ª Completo Fundamental | 5 |
| 6ª a 9ª Fundamental | 63 |
| Fundamental Completo | 115 |
| Médio Incompleto | 163 |
| Médio Completo | 1,048 |
| Superior Incompleto | 139 |
| Superior Completo | 62 |
| Mestrado | 1 |
| Pós-Graduação completa | 1 |
Hirings by wage band
Source: Novo CAGED, tourism activities · Jan to Aug/2026
View data
| Category | Hirings |
|---|---|
| Up to 1 MW | 253 |
| 1 to 1.5 MW | 1,201 |
| 1.5 to 2 MW | 96 |
| 2 to 3 MW | 47 |
| 3 to 5 MW | 6 |
| 5+ MW | 0 |
Seasonality: occupancy and arrivals
CBR Tourism Intelligence · Economic
Hotel occupancy rate
Data not yet available
No occupancy records in the period.
Source: Lodging establishments CBRCBR: CircuitoBR data (reported by the municipal administration or the platform inventory), not from an official body.
CBR Tourism Intelligence · Economic
Arrivals: bus terminals
Data not yet available
No flow records in the period.
Source: Bus terminal CBRCBR: CircuitoBR data (reported by the municipal administration or the platform inventory), not from an official body.
CBR Tourism Intelligence · Economic
Arrivals: airports
Not applicable to this municipality
Municipality without an airport.
Source: ANAC
CBR Tourism Intelligence · Economic
Arrivals: charter
13,507 passengers
cumulative Jan to Sep/2026
Counted per leg: in charter travel the same group appears in arrivals and departures (round trip). CIET panel criterion; the ANTT panel counts single destinations.
Source: ANTT · Ref. 09/2026
Companies in tourism activities
Active companies in tourism activities (ACTs)
Data not yet available
Company base not yet synced for this municipality.
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CNAE codes of characteristic tourism activities.
Source: Federal Revenue Service
Company openings (12 months)
Data not yet available
Company base not yet synced for this municipality.
Source: Federal Revenue Service
Revenue and activity
Total ISS revenue
R$ 141.6 mn
Exact amountR$ 141,607,633.16
Cumulative01/2025 a 12/2025
The municipality’s total ISS (all activities), public under the Fiscal Responsibility Law.
Source: SICONFI/National Treasury, RREO Annex 03 · Ref. 12/2025
CBR Tourism Intelligence · Economic
ISS revenue (tourism)
Data not yet available
Municipality without a linked client.
Source: Department of Finance CBRCBR: CircuitoBR data (reported by the municipal administration or the platform inventory), not from an official body.