Novo Hamburgo / RS
235,801 pop. (2026) novo-hamburguense
Public data for Novo Hamburgo, with source and date on every number. Updated on 04/11/2026.
Where to go in Novo Hamburgo visitor guide on circuitobr.com.br (in Portuguese)
Territorial characterization
IBGE · INEP · Atlas Brasil. Diagnostic context; not counted toward completeness
Population
235,801 pop.
GDP
R$ 11.94 bn
GDP per capita 2023
R$ 52,434.84
IDEB
6.2 · anos iniciais
IDHM
0.747 · Alto
Economy and labor in Novo Hamburgo
Formal employment, seasonality, companies and tax revenue linked to tourism
Formal employment in tourism activities
CBR Tourism Intelligence · Economic
Formal tourism jobs (CAGED)
+29 net
Hirings1,339
Dismissals1,310
Hirings of men533 (39.8%)
Hirings of women806 (60.2%)
Net balance, men+0
Net balance, women+29
Cumulative net 12/2022 to 08/2026 (change, not stock)+60
Source: Novo CAGED, tourism activities · Ref. 08/2026
Tourism employment: evolution (12 months)
Source: Novo CAGED, tourism activities · Sep/2025 to Aug/2026
View data
| Category | Hirings | Dismissals | Net |
|---|---|---|---|
| 09/2025 | 139 | 154 | -15 |
| 10/2025 | 163 | 175 | -12 |
| 11/2025 | 166 | 162 | 4 |
| 12/2025 | 114 | 174 | -60 |
| 01/2026 | 131 | 127 | 4 |
| 02/2026 | 186 | 181 | 5 |
| 03/2026 | 205 | 192 | 13 |
| 04/2026 | 163 | 184 | -21 |
| 05/2026 | 171 | 155 | 16 |
| 06/2026 | 170 | 146 | 24 |
| 07/2026 | 169 | 173 | -4 |
| 08/2026 | 144 | 152 | -8 |
Hiring profile
Average hiring wage (tourism)
R$ 1,927.69
Source: Novo CAGED · Ref. 08/2026
Age group (hirings × dismissals)
Source: Novo CAGED, tourism activities · Jan to Aug/2026
View data
| Category | Hirings | Dismissals |
|---|---|---|
| Ate 17 anos | 51 | 31 |
| 18 a 24 anos | 430 | 419 |
| 25 a 29 anos | 235 | 225 |
| 30 a 39 anos | 302 | 305 |
| 40 a 49 anos | 221 | 220 |
| 50 a 64 anos | 95 | 108 |
| 65 anos ou mais | 5 | 2 |
Hirings by education level
Source: Novo CAGED, tourism activities · Jan to Aug/2026
View data
| Category | Hirings |
|---|---|
| Analfabeto | 0 |
| Até 5ª Incompleto | 21 |
| 5ª Completo Fundamental | 11 |
| 6ª a 9ª Fundamental | 75 |
| Fundamental Completo | 125 |
| Médio Incompleto | 201 |
| Médio Completo | 767 |
| Superior Incompleto | 76 |
| Superior Completo | 57 |
| Pós-Graduação completa | 6 |
Hirings by wage band
Source: Novo CAGED, tourism activities · Jan to Aug/2026
View data
| Category | Hirings |
|---|---|
| Up to 1 MW | 101 |
| 1 to 1.5 MW | 1,126 |
| 1.5 to 2 MW | 76 |
| 2 to 3 MW | 28 |
| 3 to 5 MW | 8 |
| 5+ MW | 0 |
Seasonality: occupancy and arrivals
CBR Tourism Intelligence · Economic
Hotel occupancy rate
Data not yet available
No occupancy records in the period.
Source: Lodging establishments CBRCBR: CircuitoBR data (reported by the municipal administration or the platform inventory), not from an official body.
CBR Tourism Intelligence · Economic
Arrivals: bus terminals
Data not yet available
No flow records in the period.
Source: Bus terminal CBRCBR: CircuitoBR data (reported by the municipal administration or the platform inventory), not from an official body.
CBR Tourism Intelligence · Economic
Arrivals: airports
Not applicable to this municipality
Municipality without an airport.
Source: ANAC
CBR Tourism Intelligence · Economic
Arrivals: charter
16,241 passengers
cumulative Jan to Sep/2026
Counted per leg: in charter travel the same group appears in arrivals and departures (round trip). CIET panel criterion; the ANTT panel counts single destinations.
Source: ANTT · Ref. 09/2026
Companies in tourism activities
Active companies in tourism activities (ACTs)
Data not yet available
Company base not yet synced for this municipality.
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CNAE codes of characteristic tourism activities.
Source: Federal Revenue Service
Company openings (12 months)
Data not yet available
Company base not yet synced for this municipality.
Source: Federal Revenue Service
Revenue and activity
Total ISS revenue
R$ 151.7 mn
Exact amountR$ 151,719,169.71
Cumulative01/2025 a 12/2025
The municipality’s total ISS (all activities), public under the Fiscal Responsibility Law.
Source: SICONFI/National Treasury, RREO Annex 03 · Ref. 12/2025
CBR Tourism Intelligence · Economic
ISS revenue (tourism)
Data not yet available
Municipality without a linked client.
Source: Department of Finance CBRCBR: CircuitoBR data (reported by the municipal administration or the platform inventory), not from an official body.