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Coat of arms of João Pessoa

João Pessoa / PB

906,093 pop. (2026) pessoense

Public data for João Pessoa, with source and date on every number. Updated on 04/11/2026.

Where to go in João Pessoa visitor guide on circuitobr.com.br (in Portuguese)
14%
Completeness of CBR Tourism Intelligence
Initial portrait
Territorial characterization IBGE · INEP · Atlas Brasil. Diagnostic context; not counted toward completeness
Population
906,093 pop.
IBGE (population estimate) · Ref. 07/2026
GDP
R$ 28.44 bn
IBGE, Municipal GDP · Ref. 12/2023
GDP per capita 2023
R$ 34,106.06
IBGE, Municipal GDP · Ref. 12/2023
IDEB
5.7 · anos iniciais
INEP · Ref. 12/2025
IDHM
0.763 · Alto
Atlas Brasil (UNDP/IPEA/FJP) · Ref. 12/2010

Tourism in João Pessoa

Registered offering, provider formalization, events and itineraries

City map

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Places Artists/attractions Cultural venues Municipality boundary (IBGE)

Live tourism offering

Total places

8 places
Source: CircuitoBR · Ref. 11/2026

Atrativos Turísticos

4 places
Source: CircuitoBR · Ref. 11/2026

Gastronomia

2 places
Source: CircuitoBR · Ref. 11/2026

Meios de Hospedagem

1 place
Source: CircuitoBR · Ref. 11/2026

Other places (no category group)

1 place
Published places whose category is not linked to a category group.
Source: CircuitoBR · Ref. 11/2026

Offering by type

Source: CircuitoBR · as of 11/2026

View data
Offering by type
Category Value
Atrativos Turísticos 4
Gastronomia 2
Meios de Hospedagem 1

Formalization

Providers in CADASTUR

1,012 operating
base for Q3 2025
ActivityOperating
Travel agencies 549
Restaurants and similar 183
Lodging 105
Tourist transport 48
Event organizers 45
Specialized providers 31
Event infrastructure 22
Car rentals 18
Water parks and leisure 5
Theme parks 3
Show venues 2
Nautical tourism and fishing 1
Campsites 0
Tour guides 1,120 registrations

Mandatory-registration activities (art. 21 of Law 11,771/2008): 750 operating, against 0 companies in those activities in the Federal Revenue database (CNAE).

"Operating" is the status reported in CADASTUR in the base extraction.

Tour guides have mandatory registration under Law 8,623/1993 and get their own line, because the individual file has no activity status: the 1,120 are not counted in the total of 1,012.

Source: CADASTUR (Ministry of Tourism) / Federal Revenue Service

Events and product

Upcoming events on the agenda

Data not yet available
Nothing registered yet.
Source: CircuitoBR

Published itineraries

Data not yet available
Nothing registered yet.
Source: CircuitoBR
Where to go in João Pessoa visitor guide on circuitobr.com.br (in Portuguese)