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Coat of arms of Campina Grande

Campina Grande / PB

446,720 pop. (2026) campinense

Public data for Campina Grande, with source and date on every number. Updated on 05/11/2026.

21%
Completeness of CBR Tourism Intelligence
Initial portrait
Territorial characterization IBGE · INEP · Atlas Brasil. Diagnostic context; not counted toward completeness
Population
446,720 pop.
IBGE (population estimate) · Ref. 07/2026
GDP
R$ 12.91 bn
IBGE, Municipal GDP · Ref. 12/2023
GDP per capita 2023
R$ 30,780.61
IBGE, Municipal GDP · Ref. 12/2023
IDEB
6.0 · anos iniciais
INEP · Ref. 12/2025
IDHM
0.720 · Alto
Atlas Brasil (UNDP/IPEA/FJP) · Ref. 12/2010

Economy and labor in Campina Grande

Formal employment, seasonality, companies and tax revenue linked to tourism

Formal employment in tourism activities

CBR Tourism Intelligence · Economic

Formal tourism jobs (CAGED)

+56 net
Hirings2,256
Dismissals2,200
Hirings of men1,150 (51.0%)
Hirings of women1,106 (49.0%)
Net balance, men+0
Net balance, women+56
Cumulative net 09/2023 to 08/2026 (change, not stock)+178
Source: Novo CAGED, tourism activities · Ref. 08/2026

Tourism employment: evolution (12 months)

Source: Novo CAGED, tourism activities · Sep/2025 to Aug/2026

View data
Tourism employment: evolution (12 months)
Category HiringsDismissalsNet
09/2025 224236-12
10/2025 213245-32
11/2025 1921911
12/2025 158208-50
01/2026 206255-49
02/2026 25923227
03/2026 26424123
04/2026 28222953
05/2026 289348-59
06/2026 33525085
07/2026 330384-54
08/2026 29126130

Hiring profile

Average hiring wage (tourism)

R$ 2,583.04
Source: Novo CAGED · Ref. 08/2026

Age group (hirings × dismissals)

Source: Novo CAGED, tourism activities · Jan to Aug/2026

View data
Age group (hirings × dismissals)
Category HiringsDismissals
Ate 17 anos 3310
18 a 24 anos 693603
25 a 29 anos 383406
30 a 39 anos 562613
40 a 49 anos 363360
50 a 64 anos 216199
65 anos ou mais 69

Hirings by education level

Source: Novo CAGED, tourism activities · Jan to Aug/2026

View data
Hirings by education level
Category Hirings
Analfabeto 11
Até 5ª Incompleto 49
5ª Completo Fundamental 11
6ª a 9ª Fundamental 38
Fundamental Completo 61
Médio Incompleto 124
Médio Completo 1,783
Superior Incompleto 76
Superior Completo 98
Mestrado 0
Pós-Graduação completa 5

Hirings by wage band

Source: Novo CAGED, tourism activities · Jan to Aug/2026

View data
Hirings by wage band
Category Hirings
Up to 1 MW 71
1 to 1.5 MW 2,037
1.5 to 2 MW 101
2 to 3 MW 31
3 to 5 MW 11
5+ MW 5

Seasonality: occupancy and arrivals

CBR Tourism Intelligence · Economic

Hotel occupancy rate

Data not yet available
No occupancy records in the period.
Source: Lodging establishments CBRCBR: CircuitoBR data (reported by the municipal administration or the platform inventory), not from an official body.
CBR Tourism Intelligence · Economic

Arrivals: bus terminals

Data not yet available
No flow records in the period.
Source: Bus terminal CBRCBR: CircuitoBR data (reported by the municipal administration or the platform inventory), not from an official body.
CBR Tourism Intelligence · Economic

Arrivals: airports

5,716 passengers
cumulative Jan to Jan/2025
Arrivals5,716
Departures6,719
Source: ANAC · Ref. 01/2025
CBR Tourism Intelligence · Economic

Arrivals: charter

58,068 passengers
cumulative Jan to Sep/2026
Counted per leg: in charter travel the same group appears in arrivals and departures (round trip). CIET panel criterion; the ANTT panel counts single destinations.
Source: ANTT · Ref. 09/2026

Companies in tourism activities

Active companies in tourism activities (ACTs)

Data not yet available
Company base not yet synced for this municipality.
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CNAE codes of characteristic tourism activities.
Source: Federal Revenue Service

Company openings (12 months)

Data not yet available
Company base not yet synced for this municipality.
Source: Federal Revenue Service

Revenue and activity

Total ISS revenue

R$ 174.3 mn
Exact amountR$ 174,286,709.88
Cumulative01/2025 a 12/2025
The municipality’s total ISS (all activities), public under the Fiscal Responsibility Law.
Source: SICONFI/National Treasury, RREO Annex 03 · Ref. 12/2025
CBR Tourism Intelligence · Economic

ISS revenue (tourism)

Data not yet available
Municipality without a linked client.
Source: Department of Finance CBRCBR: CircuitoBR data (reported by the municipal administration or the platform inventory), not from an official body.